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Mini names lethal weather front 'Cooper' in PR gaffe

 
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2 As and a B



Joined: 28 Nov 2008
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PostPosted: Fri Feb 03, 2012 8:28 am    Post subject: Mini names lethal weather front 'Cooper' in PR gaffe Reply with quote

Quote:
An advertising agency for BMW has paid to name a cold weather front sweeping Europe "Cooper" in Germany, after the carmaker's Mini Cooper.

But the public-relations stunt by the agency went wrong after the freezing conditions led to dozens of deaths.

Germany's meteorology institute allows the sponsorship of weather systems.

http://www.bbc.co.uk/news/world-europe-16852429

FFS
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JohnB



Joined: 22 May 2006
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PostPosted: Fri Feb 03, 2012 10:42 am    Post subject: Reply with quote

Quote:
The meteorological institute's "Adopt a Vortex" scheme has been running since 2002, with the money raised helping to fund weather monitoring at Berlin's Free University.

I wondered what had happened to him Laughing.
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emordnilap



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PostPosted: Fri Feb 03, 2012 11:26 am    Post subject: Reply with quote

How unfair. The Beeb have far bigger resources than The Daily Mash.
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RenewableCandy



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PostPosted: Fri Feb 03, 2012 3:51 pm    Post subject: Reply with quote

Hey I've already mentioned that in another thread Sad !
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2 As and a B



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PostPosted: Fri Feb 03, 2012 8:59 pm    Post subject: Reply with quote

Ah, but have you managed to get Heinz to sponsor your wind yet?
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RenewableCandy



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PostPosted: Fri Feb 03, 2012 10:36 pm    Post subject: Reply with quote

Bean there done that...
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emordnilap



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PostPosted: Sun Feb 05, 2012 10:43 am    Post subject: Reply with quote

RC always has her finger on the pulse.
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